SEO And Website Design Tip: Web Design Vs SEO
There should be no rivalry between web design and search engine optimization. Both are important aspects in having a website. However, both are quite different parts, and it is easy for some to consider one with more importance. Website design and search engine optimization are two complementary processes. One will be virtually useless without the other. Your website will not be seen no matter how well-structured it is without tactics like search engine optimization. However, working to make your website number one is also useless if your webpage does not provide good user experience.
Several websites are being put up each day, and this makes the cyberspace a vast universe of clustered websites, each trying to get attention from visitors, like you. If you search on Google for something, many choices appear. These are pages from sites that offer the information you are looking for. There are many ways for them to get your attention. The owners can pay to advertise their sites on the internet, but the most popular way today is SEO, a long process that also brings about long-term results.
Search engine optimization is a complicated process whose main objective is to increase the ranking of a site through organic methods. You do not pay advertisers in this case, but you pay the people who will handle it-if you cannot handle the job yourself. Search engine optimization is not a one-time affair but a continuous job. It includes the proper use of keywords, production of content, generation of backlinks, and so on. It may sound simple, but it is a demanding task, especially for websites within highly competitive niches. When done successfully, it can pull your web pages to good positions on search engine results pages.
What if your site is on the first page of Google results and someone opens your site but finds too many animations and graphics? This is already beyond the control of any SEO specialist. This is where a web designer enters. A web designer makes sure that your site will look good and appropriate, meaning it should be inviting to visitors. There should be no clutter of running objects, animations, and flash presentations-which tend to annoy most people. An appropriate-looking site means it should have a layout and a theme that depends on its purpose.
Web designers also ensure that the webpage is easy for visitors to navigate around. People going to your website should find it easy to go from the homepage to the different sections of your site and back. People who visit your webpage do not like to spend a long time in finding what they want. Giving your visitors an easy browsing experience will make them want to stay longer which will give you quality traffic.
You put up your website to provide information to people, and they want information to be accessible. The website should be structured well that it leads people to the content of your site-not to drive their attention away from it.
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